![]() Many retailers also buy ads on Black Friday “leak” sites.īrad’s Black Friday is brought to us by Brad Wilson, who started helping his fellow college students find cheaper textbooks online way back in 2001. But the formerly super-secret ads that are months in the making now find their way to numerous websites weeks before Black Friday. Whether they’re really leaked by disgruntled employees of major retailers or quietly released on purpose is debatable. “Leaked Black Friday ads” have become as traditional as cranberry sauce for the Thanksgiving holiday. Fortunately, shoppers have their own online tools to spy out their optimal Black Friday shopping strategy. Scoring the best deals requires as much advance planning and intelligence as a successful military campaign.
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